Quienes Somos / About Us

In the bustling streets of Dallas, Texas, nestled in a small corner, lies a family-owned fruteria called Koko. Derived from the Nahuatl word for spicy, Koko is not just an ordinary fruit shop, but a symbol of perseverance and passion.

The journey to success was arduous for the Leija family. It began on a dusty road, an hour away from their hometown in 2012, where they started selling fruit at a street market. Each day, they would load their truck with tents, cutting tables, utensils, cups, and boxes of fresh fruit. They would tirelessly set up their makeshift shop, serving luscious slices to eager customers, and then pack up everything at the end of the day.

But all their hard work paid off. The Leija family’s dream business became a reality when they decided to establish Koko as a permanent establishment. Inside the fruteria, the aroma of succulent fruits fills the air and the colorful display of carefully arranged produce entices every passerby.

Like a well-oiled machine, the family works harmoniously. The parents skillfully prepare fruit and fill orders while their older sons juggle the responsibilities of taking orders and receiving payments at the bustling registers. Their younger children eagerly help out, ensuring cleanliness and tidiness in every corner.

Customers are spoiled for choice at Koko. The tantalizing selection of diverse, freshly cut fruit is a feast for the senses. The strawberries and cream, a luscious combination of sweet and tangy, is a favorite amongst the locals. For those seeking a refreshing treat, the fruit smoothies are made to order, blending together a symphony of flavors. And last but certainly not least, the chocolate-covered strawberries, delicately crafted and indulgent, are truly a decadent delight.

In the heart of Dallas, Koko stands not only as a thriving fruit shop but as a testament to the Leija family’s determination and love for their craft. Their Mexican fruteria has become a haven for fruit enthusiasts and a symbol of a beautifully fruitful journey embracing both struggle and success.